In such a broad category, we hesitate to define concept art precisely, however we do say that concept art is original and innovative "work" created by ideaRender for our clients.

As part of our working process, we generate concept art in the early stages of any project . This may include any of the following; brainstorming ideas in visual form, sketching, model making, drawing, planning, collage, digital art or animation. We do so in any medium which best represents the goal, in the clearest way possible and in which best suits our clients' needs.